Grönroos Service Management Bokreferens.se

Service Management and Marketing: Managing the Service

service competition. Service Management and Marketing: Customer Management in Service Competition by Christian Grönroos Professor Gronroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. 2014-02-10 · Christian Grönroos.

ed. Bok. 14 bibliotek. 8. Service Management and Marketing: Customer Management in Service Competition: Gronroos, Christian: Amazon.se: Books.

Christian Grönroos is Professor of Service and Relationship Marketing at the Hanken Swedish School of Economics and Business Administration, Finland.

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Service management and marketing. Grönroos, Christian. 9780669200355. Undertitel managing the moments of truth in service competition; UDK 338; DDC Grönroos continues as one of service marketing's most original and able Service management Christian Grönroos och marknadsföring.

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It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Grönroos continues as one of service marketing's most original and able thinkers." —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing J.L. Kellogg School of Management, Northwestern University "Christian Grönroos is a globally recognized expert on services management and marketing. Buy Service Management and Marketing: A Customer Relationship Management Approach 2 by Grönroos, Christian (ISBN: 9780471720348) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.

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John Wiley and Sons, Ltd., Hoboken. Service management and marketing : managing the moments of truth in service competition by Grönroos, Christian, 1947-Publication date 1990 Topics It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers Service Management and Marketing book. Read reviews from world’s largest community for readers. Christian Grönroos.

Grönroos, Christian.
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Läs det här innan du reserverar! Finns boken inne på biblioteket? Det snabbaste sättet att få boken är att besöka biblioteket och låna boken direkt. Christian Grönroos studies Innovation in Services, Customer Value, Strategic Marketing and Management in the Service Sector more.

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ISBN 9781118921449 Service management and marketing : a customer relationship management approach / Christian Grönroos. 2000. - 2. ed. Bok. 14 bibliotek. 8.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. Services encompass a very wide range of activities e.g health care, education, tourism, insurance and finance. This is the second edition of a very successful book written by one of the leading writers and researchers in services marketing and management. Services encompass a very wide range of activities e.g health care, education, tourism, insurance and finance.